LCD intelligent advertising machine

Writer： admin Time：2024-03-25 15:57

Introducing the advertising machine

Advertising is a publicity method that openly and extensively conveys information to the public through certain forms of media for certain specific needs. Advertising can be divided into broad and narrow senses. Broad advertising includes non-economic advertising and economic advertising. Non-economic advertising refers to advertising that is not for profit, also known as effect advertising, such as various announcements, notices, statements, etc. made by government administrative departments, social institutions and even individuals. The main purpose is promotion; advertising in the narrow sense only refers to economic advertising, also known as effect advertising. Commercial advertising refers to advertising for the purpose of profit. It is usually an important means of communicating information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide services. The main purpose is to expand Economic benefits.
It is undeniable that the advertising machine industry has entered a period of fierce competition. On the one hand, it has been squeezed by the entry of small processing plants from other industries, irreversible price declines and the global financial crisis; on the other hand, domestic individuals National enterprises have not yet figured out the direction of product upgrades, and endless concepts have made the market even more confusing. In the changes of the industry, the pattern of the advertising machine industry has undergone many major changes. Jinyuan Enterprise, which has always been low-key, has now appeared on the stage and stood in the spotlight.
At present, the market concentration of my country's advertising machine industry is relatively low. Although there are many manufacturing companies, most of them have small production scales and low brand awareness, resulting in a low market share of domestic advertising machine companies. According to statistics, the current market share of the top ten companies in advertising machines is approximately 25.8%, an increase of 3.5 percentage points from 2011. It is expected that with the continuous integration of the advertising machine market in the next few years, some small-scale and weak enterprises will be eliminated by the market through market competition, and the market concentration of the advertising machine industry will maintain a growth trend.
The LED advertising machine is a utility model of cutting-edge consumer dynamic advertising information release media. The light source inside the sphere is an array of ultra-high-brightness, wide-viewing-angle LEDs (light-emitting diodes). After the built-in microcomputer chip processes the graphic information edited by the personal computer and stored in the memory, it continuously lights up and extinguishes specific LED points in a very precise sequence. At the same time, it rotates at high speed driven by a DC brushless motor, which is visible to the human eye. Under the effect of the persistence of vision phenomenon, the graphics and text the user wants will magically appear and float in the 360゜ visual space inside the sphere. Inside the gem-like crystal ball, the colorful dynamic graphics and texts bring people a brand-new visual experience.
In today's LED era, people are exposed to the information trend of advertising every day, but most of the advertising information is dazzling and has limited effect. The LED series of advertising machines such as magic balls, magic fans, underground lights, and spotlights developed and produced by our company can overcome this problem. Through unique display methods, ever-changing text, and animation designs, they can effectively attract consumers ' attention and make the advertising information more attractive. Deeply rooted in people's hearts. 

Advertising machine

The advertising machine is a new generation of intelligent equipment that uses standard LCD monitors and LCD TVs to realize information display and video advertisement playback through networking and multimedia system control. Advertising machines mainly realize building/outdoor LCD advertising: it refers to commercial terminal advertising systems in the form of LCD screens or LCD screens in commercial buildings, stores, supermarkets, campuses and other channels, using the broadcast of TV advertising programs and other programs as a means of expression.
 
It mainly includes 8 main channels: commercial buildings, stores and supermarkets, aviation terminals, hospitals and pharmacies, outdoor large LCDs, bus rentals, school campuses, train stations, and other channels.
Commercial building LCD: LCD screen commercial terminal advertising systems installed in urban office buildings and apartment buildings are generally installed at elevator entrances. The scope of this study includes street LCD networks, but does not include other channels such as golf
Bus rental mobile TV LCD: refers to the LCD screen commercial terminal advertising system installed on buses, taxis, private cars and other means of transportation.
Outdoor large LCD screen: Abbreviation of LightEmittingDiode. LCD displays are divided into graphic and text displays and video displays, both of which are composed of LCD matrix blocks. Outdoor ultra-large LCD displays mainly refer to large-scale commercial terminal advertising systems used in commercial centers and hung on buildings, generally with an area of ​​more than 100 square meters.
Other LCD terminal markets: refers to coffee shops, KTV, communities, restaurants, subways and other non-mainstream channels.
The advertising machine requires the support of the multimedia playback system of the networked advertising machine. The networked advertising machine multimedia playback system uses an intelligent management module on the player side to realize remote management and control of the player, and implements complete network protocols and remote management and control functions on the server side. It can achieve flexible management of remote terminals. The quality of multimedia playback is not restricted by bandwidth. Channels are not restricted by the server. There can be any number of channels, and even each terminal has an independent channel. The server architecture adopts a universal streaming service system to implement innovative distributed domain management technology and load balancing technology, and the number of terminals is not limited. It can not only conduct centralized and unified management of hundreds or thousands of players, but also perform distributed management in hierarchical partitions.
Advertising machines can be used for information/advertising release in LANs of buildings, buildings, and offices. Through routers, optical cables, metropolitan area networks, PSTN, etc., the system can even be distributed around the world to achieve super information release through the wide area network (Internet). The networking system of the advertising machine consists of the following equipment: 1. Multimedia information machine 2. Console computer 3. Server 4. Network equipment and cables. As the terminal of the multimedia information release system, the multimedia information machine is an integrated dedicated embedded computer.
Features: It has powerful multimedia information processing capabilities, including: → Real-time video and audio decoding → Real-time video and audio playback → Compatible with a variety of image, animation, and audio formats. It has an Ethernet network interface and supports centralized control through TCP/IP network. .

Multimedia advertising machine

When it comes to information media, most people immediately think of newspapers, radio, television, or the Internet. But today's information publishers are no longer satisfied with these traditional information channels that have a wide audience but no targeted content. The information media market is shifting from mass marketing to focus marketing. In an era when products and consumers are constantly being segmented, the limitation of traditional media is that it cannot effectively distinguish the target audience of products.
 
Multimedia advertising machine
In the field of video multimedia information, information customers and information companies are working hard to explore more emerging terminal network channels as information dissemination platforms. Traditional newspapers, radio, television, and the Internet are called the four major media, while the "fifth media" refers to a large number of media distributed in high-end buildings, hotels, shopping malls, chain stores, banks, theaters, stations, airports, subways, buses, Public places such as taxis have formed a new type of media that disperses independent media playback equipment and plays unified professional advertisements and multimedia information. The media playback system is a platform for the transmission, release, management, and control of the "fifth media". It is gradually being promoted and applied in all walks of life, and plays an immeasurable role in the rapid and effective dissemination of multimedia information. The media playback system has great market potential in the "fifth media" market and other multimedia information release and operation fields. At the same time, it can also be used in large-scale sports and cultural entertainment activities, such as the Olympic Games, expositions, etc., as well as information release of major domestic and foreign conferences. The equipment used by Fifth Media includes "advertising machines, Bluetooth advertising machines, online advertising machines, LCD advertising machines, building LCD advertising machines, vehicle-mounted LCD advertising machines, frame LCD advertising machines, floor-standing LCD advertising machines, touch LCD advertising machines, buttons "Advertising machine application type LCD advertising machine" and so on.
The advertising machine is a new generation of intelligent equipment that uses standard LCD monitors and LCD TVs to realize information display and video advertisement playback through networking and multimedia system control.
Advertising machines mainly realize building/outdoor LCD advertising: it refers to commercial terminal advertising systems in the form of LCD screens or LCD screens in commercial buildings, stores, supermarkets, campuses and other channels, using the broadcast of TV advertising programs and other programs as a means of expression.
It mainly includes 8 main channels: commercial buildings, stores and supermarkets, aviation terminals, hospitals and pharmacies, outdoor large LCDs, bus rentals, school campuses, train stations, and other channels. Commercial building LCD: LCD screen commercial terminal advertising systems installed in urban office buildings and apartment buildings are generally installed at elevator entrances. The scope of this study includes street LCD networks, but does not include other channels such as golf courses and movie theaters.
Bus rental mobile TV LCD: refers to the LCD screen commercial terminal advertising system installed on buses, taxis, private cars and other means of transportation.
Outdoor large LCD screen: the abbreviation of LightEmittingDiode. LCD displays are divided into graphic and text displays and video displays, both of which are composed of LCD matrix blocks. Outdoor large LCD display mainly refers to applications
Commercial center, a large commercial terminal advertising system hung on a building, usually with an area of ​​more than 100 square meters. Other LCD terminal markets: refers to advertising machines in non-mainstream channels such as coffee shops, KTVs, communities, restaurants, subways, etc., which require the support of networked advertising machine multimedia playback systems. The networked advertising machine multimedia playback system uses an intelligent management module on the player side to realize remote management and control of the player, and implements complete network protocols and remote management and control functions on the server side. It can achieve flexible management of remote terminals. The quality of multimedia playback is not restricted by bandwidth. Channels are not restricted by the server. There can be any number of channels, and even each terminal has an independent channel. The server architecture adopts a universal streaming service system to implement innovative distributed domain management technology and load balancing technology, and the number of terminals is not limited. It can not only conduct centralized and unified management of hundreds or thousands of players, but also perform distributed management in hierarchical partitions. Advertising machines can be used for information/advertising release in LANs of buildings, buildings, and offices. Through routers, optical cables, metropolitan area networks, PSTN, etc., the system can even be distributed around the world to achieve super information release through the wide area network (Internet).
Advertising machine - Advertising machine networking system structure
1. Multimedia information machine
2. Console computer
3. Server
4. Network equipment and cables.
As the terminal of the multimedia information release system, the multimedia information machine is an integrated dedicated embedded computer.
Features: It has powerful multimedia information processing capabilities, including: → Real-time video and audio decoding → Real-time video and audio playback → Compatible with a variety of image, animation, and audio formats. It has an Ethernet network interface and supports centralized control through TCP/IP network. .

common problem

1. The machine has a black screen, no light and no sound, and the indicator light does not light up.
*Check whether the 220V voltage is normal. The connection terminal between the power cord drawn from the machine and the external power cord is
No connection.
2. The machine cannot load the hanging board
*Check whether the machine lock bezel is in the open position (this machine can only be installed when the lock is open)
insertion and removal).
3. The machine repeatedly displays loadingcard...
*Check whether the CF card is inserted or whether it is inserted normally;
*Replace the CF card (the quality of CF cards currently on the market varies, it is strongly recommended to use branded high-speed cards).
4. There is picture but no sound after powering on.
*Check whether the volume setting is turned to minimum.
*Whether the mute switch is turned on.
5. The remote control does not work
*Check if the battery is inserted.
6. After saving the program, the machine cannot play the program
*Please confirm whether the program format is within the format range supported by this unit.
7. The machine setting time is inaccurate
*Reset current time.
8. Frequently Asked Questions about Speakers
*When the speaker makes noise, please make sure that the bottom of the power amplifier board is not in contact with conductive objects. If there is still noise after troubleshooting, it proves that there is a problem with the sound effect of the power amplifier, please replace it in time.

Advertising machine classification

According to the functions, installation methods and usage occasions of advertising machines, the classification of advertising machines is as follows:
Classification of installation methods: According to different installation methods, advertising machines have
1: Floor-standing advertising machine
2: Wall-mounted advertising machine
3: Spliced ​​advertising machine
Classification of use occasions:
1: Car advertising machine
2: Exhibition advertising machine
3: Station advertising machine
4: Supermarket advertising machine
5: Building advertising machine
6: Bank advertising machine
Function classification:
1: Online advertising machine
2: Touch version advertising machine
3: Stand-alone advertising machine

Overview of advertising machine functions

Online advertising machine functions:

Support video formats: rm, rmvb, avi, mpeg, mpg, dat, mov, asf, mtv, mkv, wmv, 3gp, amv, dmv, divx, etc.;
Support audio formats: mp3, wma, wav, etc.;
Supported image formats: jpg, gif, png, etc.;
Support office documents: WORD, EXCEL, PPT documents;
Support web playback: RSS real-time news, flash animation, web live broadcast, web page scrolling;  
Image rotation: The system supports the original image rotation direction function, 90°/180°/270°;
Picture special effects: Add pictures to set special effects for picture playback, such as blinds, fade-out and other special effects;
Terminal management: terminal monitoring, rapid release, time synchronization, volume adjustment, download speed limit, power on and off, remote update, touch management, etc.;
System management: log management, viewing command execution status, changing passwords, user rights management, terminal authentication management;
Arbitrary split screen: You can drag and drop the video playback area and size, flash, ppt, and marquee subtitle fonts, font sizes, font colors, and background colors at will. Support for subtitles to scroll left, right, up, and down; the system comes with numbers The calendar and clock module, weather forecast module, and program template library support self-designed and produced templates;
Multiple playback modes: instant playback mode, interstitial playback mode, and scheduled playback mode;
Playback plan management: supports normal plan, insertion plan, and periodic plan program management;
Offline command: No matter whether the terminal is online or not, you can send any command to the terminal, and it will be executed automatically after the terminal comes online;
Picture link program: Pictures in the program are linked to other programs. When the terminal plays this program, click on the picture in the program to jump to other programs;
Support third-party docking: Support data docking with other systems, such as conference systems, queuing systems, exchange rates, all-in-one cards, access control, touch inquiry, and teaching systems.

Touch version advertising machine functions:

Supports two or more points of touch, allowing you to operate as you wish, with sensitive touch and quick response (the number of touch points can be customized);
No keyboard or mouse is required, all controls are done on the screen surface, just click the touch screen with your finger or pen to control all applications, making it smooth and stable to use;
System configuration requirements can customize human body sensing, printer, camera and other functions according to customer needs, and are not limited to a certain system configuration.

Stand-alone advertising machine functions:

Optional languages:
Playback media: supports 128M-32G U disk or SD card;
Playback type: supports audio, picture and video playback;
Play mode: single repeat, all loop;
Picture playback: rotation, zoom, translation, etc.;
Screen display: supports full-screen and split-screen playback; station logo display function, perpetual calendar function;
Subtitle playback: supports rolling subtitle playback, supports multiple subtitle background and font color selections;
High-definition image quality: supports 1080P high-definition image quality display; high brightness, wide viewing angle, and image quality reaching DVD quality, suitable for high-end users to display products;
Intelligent playback: supports automatic loop playback, scheduled power on and off and power-off memory functions;
USB upgrade: Supports USB direct program update and upgrade.

The difference between advertising machines

There are a wide variety of advertising machine products on the market, and they are uneven. The price difference between them and LCD TV products of the same size is quite large. The main differences are:
In essence, there are fundamental differences between the two. Advertising machines are commercial products, and their application fields are also different, including floor-standing, vehicle-mounted, and building advertising machines. The TV simply plays TV programs , while the advertising machine can play various videos according to different needs.
Functionally, the advertising machine is much more powerful than the LCD TV, which is reflected in the powerful support of its software. After long-term technology research and development, domestic manufacturers have further narrowed the gap with foreign advertising machines, and a number of advanced representatives such as Guangzhou Jinzhong have emerged. The advertising machine can not only support timed switching on and off, and video files in various formats. The online version of the advertising machine can also be remotely operated and controlled through the Internet. There are also advanced interactive advertising machines that implement touch functions, face recognition, electronic showcases, etc. Function.
As for the product itself, the advertising machine mainly consists of an LCD screen, a driver board, a decoding board, a power supply, etc. Advertising machines have higher requirements on hardware and software, which is determined by its application objects. Like outdoor advertising machines, the outer casing must be stable and strong, and must be able to be used for a long time. It must be able to operate 24 hours a day outdoors, and has extremely high requirements on the dustproofness, brightness and heat dissipation functions of the product.

Frequently Asked Questions about Advertising Machines

1. The machine has a black screen, no light and no sound, and the indicator light does not light up.
Check whether the 220V voltage is normal, whether the power cord from the machine and the connection terminal of the external power cord are connected correctly, and make sure the machine is powered on;
The machine's power indicator light does not light up, indicating that the machine is not powered on.
2. When the machine plays files, the screen is black, no light, no words, and there is sound.
This situation may be that the high-voltage connection line is not connected in place, or there is a problem with the high-voltage. If it cannot be confirmed, please replace it with a new high-voltage and test it to make a judgment;
Finally, after eliminating the high voltage problem, it can be confirmed that there is a problem with the lamp of the LCD screen, and the LCD screen needs to be repaired.
3. After turning on the computer, the screen displays black, with the words "RGB" flashing in the upper left corner, and then the image "NO SIGNAL" appears in the middle. After a while, there is nothing on the screen, which is the same as when the computer is turned off. Then The following judgments can be made:
a. If you hear a "dang" sound after the machine is powered on, it proves that the 8-pin line used to connect the driver board and the decoding board is not connected in place;
b. If you don’t hear a “dang” sound after the machine is powered on, it may mean that a situation has occurred or the power of the decoding board has been turned off (see if there is a red light on the decoding board. If not, turn off the red light on the right side of the decoding board. Just turn a small black switch to the opposite position). If the above situation is ruled out and the light on the board does not light up, then it is certain that the decoder board is not powered on. Check whether the 2-pin wire on the board is plugged in properly.
4. There is picture but no sound after powering on.
Check whether the volume setting is adjusted to minimum;
Whether the mute switch is on;
Check whether the power amplifier is connected to the decoder board, and then check whether the power amplifier is powered on.